Digital Money Index provides valuable clues for developing your digital ecnomy strategy..

Digital money provides the value exchange mechanism for the digital economy. The work recently published by Imperial College and Citibank provides a some important clues in developing your strategy for entry into the digital economy. The Need – Value – Experience model allows you to better understand the underlying flows and can inspire new ideas.  The report is worth reading as is last years.

www.citi.com/digitalmoneyindex

The pdf of the report can be found here.