The digital economy is not possible without any data, but you can still play a significant part by having access to data. However, you need “big data” to start to find the interesting patterns and the insights that are going to make a real difference. So IBM’s announcement to acquire the Weather.com’s digital business should be no surprise.
Weather can often allow new levels of automated optimization that previously unimaginable. We can all image the retailing examples, however the manufactures being able to tune assembly lines based on weather create fascinating opportunities.
I look forward to seeing these new uses emerge in the near future.
Here are a few of the articles in the press that I found interesting background.